What are you doing on Tuesday? Looping Purity Ring nonstop is what. Ever since a friend of mine introduced me to the band’s single “Lofticries” a year or so ago, I haven’t been able to shake the feeling that these guys are the next big thing in electronic music. The Canadian duo, whose debut album drops this week, is comprised of Montreal natives Megan James and Corin Roddick. “Lofticries” is a trippy single that oozes electronic sex appeal (who wouldn’t make love to that synth machine?) and pretty much ensures you won’t be needing any real purity rings in the foreseeable future.  


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